International tourist arrivals have surged back to 97% of pre-pandemic levels in the first quarter of 2024. UN Tourism reports that over 285 million tourists travelled internationally between January and March, marking a 20% increase from the same period in 2023. This near-complete recovery highlights the sector's resilience and the robust demand for international travel.

Europe, the world's largest tourist destination, has exceeded pre-pandemic levels for the first time, welcoming 120 million international tourists in the first three months of the year. This growth is largely driven by strong intra-regional demand. As an affiliate member of UN Tourism, the EBI supports these efforts and encourages stakeholders to continue adapting to ensure a sustainable future for international tourism.