EBI sets course with new strategy and rebranding at General Assembly

On 25th January, EBI, within the context of its General Assembly, launched a new strategy for the period 2022 – 2025, together with a new branding and logo. It was unanimously approved by all members. The new strategy is represented by the mission statement of “Advancing and representing a sustainable boating and nautical tourism industry #MadeInEurope”. It is built on a strong set of core actions and initiative that EBI will lead.

With clear objectives, EBI will focus its actions on the core area of active interest representation at European level while introducing several complementary initiatives that will offer added value to EBI’s members and the industry. The new strategy is accompanied by a new logo and branding, the first update since EBI’s foundation in 2009, that showcases its status as an effective, modern, and member-driven association. This rebranding effort marks EBI commitment to further improving its value in support of the industry.

Furthermore, EBI welcomed two new members: the Irish Boat Rental Association, as a full member, and the Electric Boat Association of Greece, as a sustaining member. The enlargement of its membership marks, once again, the increased role of EBI as a powerful voice towards the EU Institutions and stakeholders.

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