“Android for boats with the intuition of Apple and the dynamism of Tesla,” is how Aidan Foley, chief executive of technology start-up, Raceix, describes his company’s new operating system for the marine leisure sector. “In short what we’re building is game-changing,” he says. “Our aim is to provide clear, current, navigational data that is easy to use with information that can enrich the boating experience on top. Imagine Waze (Google’s GPS navigation system) for boats, but with many more features such as the option to ‘shoot and share’ your adventures with friends or to find out what points of interest or marine life is in the area.
“There is currently no other platform that can support, enhance and inform boating activities to the same extent as ours can. People’s lives have been changed by their smartphones and we’ve already seen this connected technology moving into their cars. Now Raceix is doing it for the marine leisure sector which has been lagging way behind.”
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