The EU Commission has adopted its 2030 Consumer Agenda, setting out priorities for EU consumer policy over the next five years. The agenda aims to strengthen consumer trust and protection while improving legal clarity, enforcement and administrative processes for businesses, with a focus on competitiveness, social fairness and sustainable growth.

The agenda is structured around four priority areas. On the single market, the EU Commission plans an Action Plan for Consumers in the Single Market to address cross-border obstacles, including an evaluation of the Geo-Blocking Regulation, measures to improve travel comparability and booking, and work to enhance access to cross-border financial services.

On sustainable consumption, the EU Commission intends to support implementation of EU product and consumer laws to address greenwashing and improve durability and repairability, while also supporting circular economy approaches such as second-hand markets. On enforcement and redress, the agenda highlights increased risks linked to e-commerce and unsafe or non-compliant products, with plans in 2026 to review the Consumer Protection Cooperation Regulation, ensure enforcement of the General Product Safety Regulation, and propose revisions to market surveillance rules.

Implementation will be discussed regularly through the Annual Consumer Summit, alongside periodic ministerial forums on consumer protection.