The EU Commission published a public consultation on the upcoming Consumer Agenda 2025-2030.

The strategy aims to strengthen consumer protection by enhancing enforcement of consumer protection legislation. Particularly, digital fairness and the promotion of a green and digital economy are expected to be at the core of EU's consumer protection actions until 2030.

Among the challenges that the EU Commission wants to address is the growing circulation of unsafe products coming from outside the EU via online market places, and difficulties to ensure compliance with consumer protection rules and fair competition in the market, in particular as regards traders not established in the EU. Also being considered are issues around sustainability that the EU Commission wants to strengthen further, as well as administrative burden and simplification for businesses.

The public consultation remains available until 11 August 2025, as the Commission adoption is set for the fourth quarter of 2025. EBI will continue to follow and analyse the upcoming developments and interested members are invited to respond to the consultation here.