A recent study commissioned by the European Parliament examines the growing significance of silver tourism, a key segment of the longevity economy that caters to older travellers. With the EU’s population over 65 expected to reach 30% by 2050, tourism spending by those aged 55+ is projected to more than double, reaching €369.5 billion by 2040.

The study identifies six key categories within silver tourism—wellness, accessible, medical, multi-generational, smart tourism, and international retirement migration (IRM). It highlights both opportunities and challenges in these sectors, including barriers related to accessibility, infrastructure, and ageism.

For the recreational boating sector, this presents an opportunity to develop new services and products tailored to the needs of older tourists, such as accessible marinas, boat rental packages designed for multi-generational travel, and wellness-themed cruises. Silver tourism can help boost off-season revenue and create year-round demand for nautical tourism services, contributing to the resilience and growth of coastal economies.

Policy recommendations from the study include developing an EU roadmap for silver tourism, enhancing EU-wide cooperation, and promoting inclusive marketing and training initiatives. The recommendations also emphasise the need for stronger research, data collection, and funding to support sustainable tourism infrastructure.

For more details, access the study here.