The European Tourism Forum, held in Budapest under the Hungarian Presidency of the Council of the EU, brought together stakeholders from government, industry, and the private sector to discuss the future of European tourism. The discussions focused on strengthening sustainability, fostering digital transformation, and enhancing competitiveness in the tourism sector. Participants highlighted the need for collaboration between public and private stakeholders to drive innovation and address challenges such as climate change and workforce shortages. The forum underscored tourism’s role as a key driver of Europe’s economy and a vital contributor to recovery efforts across the sector.