EU ministers responsible for tourism gathered in Warsaw on 24 June for an informal meeting hosted under the Polish presidency of the Council of the EU. Discussions focused on making Europe a safe, competitive and sustainable destination amid shifting global conditions and continued sectoral vulnerabilities.

The meeting provided an opportunity to take stock of the challenges facing the tourism ecosystem, including the long-term impact of the COVID-19 pandemic, geopolitical instability, and the need for environmental and social resilience. Central themes included strengthening common quality standards, supporting lesser-known destinations, and aligning tourism data for more effective destination management.

The ministers also discussed the development of a new EU Sustainable Tourism Strategy, due in 2026. This future strategy aims to update the European Tourism Agenda 2030 and Transition Pathway for Tourism, ensuring alignment with broader EU goals on competitiveness, green transition, and support for small enterprises. The EU Commission is currently collecting input in preparation, through the targeted consultation shared recently with members.

Several member states shared national and regional approaches to tourism management and safety, and reaffirmed the need for coordinated action across the EU. The meeting was also attended by Ukraine, whose participation highlighted efforts to promote resilience and cross-border cooperation.