The 10th edition of the International Breakfast Meeting, jointly organised by EBI and boot Düsseldorf, will take place on 21 January 2025 during boot Düsseldorf. Celebrating its milestone year, the event will explore the theme “The new generation of customers”, addressing how the boating industry can adapt to evolving consumer trends and engage future generations.

Renowned trendwatcher and futurist Adjiedj Bakas will deliver the keynote speech, reflecting on the changes in consumer behaviour and the opportunities ahead. Industry leaders Brenna D. Preisser (Brunswick Boat Group), Paul Blanc (Groupe Beneteau), and Jörg Müller-Dünow (markenzeichen) will present case studies and insights, followed by a panel discussion.

For its 10th year, the event moves to a new, modern location at the heart of Hall 1 offering participants extended opportunities for networking in an exclusive setting.

• 08:00 – 09:00: Breakfast & Networking (Room 15)
• 09:00 – 10:30: Conference (Room 14)

With attendance limited, we encourage members to register for the event in the following link.