Tuesday, 23 February 2021 10:38

6th International Breakfast Meeting moves online with focus on COVID-19 reboot for tourism and recreation

IBM 2021 logoBrussels/Düsseldorf 23 February 2021 – boot Düsseldorf and European Boating Industry announce that the sixth edition of the annual International Breakfast Meeting will move to a digital format. On 20 April, high-level panellists from business and politics will discuss the impacts of the COVID-19 crisis on the recreational boating industry, how the industry can recover and new trends and opportunities.

Every year, the International Breakfast Meeting (IBM) held at boot Düsseldorf offers trade visitors, industry, and journalists the opportunity to exchange information on the latest market trends, regulations, and innovation, as well as to develop new contacts and networks.

This year, the co-organisers of the annual International Breakfast Meeting, boot Düsseldorf and European Boating Industry (EBI) took the decision to move to a digital format despite the cancellation of the trade show. The aim is to continue to provide market intelligence and connect business and politics at a crucial time for the industry. The sixth edition of the IBM will be under the theme of “A Corona reboot of tourism and recreation – What future for boating?”. It will take place on 20 April from 10:00 – 12:00 (CEST).

At the centre of the 2021 IBM will be the presentation of an EBI study on the impact of COVID-19 on the industry and outlook of the industry, which presents new industry data based on a survey of companies. Presentations on new trends in travel and tourism will follow alongside a discussion of the future EU tourism strategy and how to build momentum for boating in 2021 and beyond.

Confirmed as speakers are Petros Michelidakis (Project Director boot Düsseldorf), Amelie Cesar and Natascha Zwenke (Study leaders, Jade University Wilhelmshaven), Lyublena Dimova (Research Manager, European Travel Commission), Ismail Ertug (Member of the European Parliament) and Gianguido Girotti (Deputy CEO Brand & Product Strategy, Groupe Beneteau).

Announcing the 2021 IBM, Petros Michelidakis said: “The International Breakfast Meeting is the leading forum to discuss the industry’s most pressing issues. While boot Düsseldorf 2021 has had to be cancelled, we are delighted to host experts and policy-makers for a highly relevant exchange in a digital format. It promises to be insightful as we look back at 2020 and take a glance into the future for the boating and water sports industry. We look forward to welcoming the industry back to boot Düsseldorf 2022 with an IBM taking place in-person.

Philip Easthill (Secretary-General, EBI) commented: “We are delighted to again co-organise IBM with our partner boot Düsseldorf, who we thank for their support to industry in these difficult times. We are witnessing the rapid development of new consumer trends. IBM will be an anchor point to look at these trends and opportunities that will define 2021 and beyond, as well as the EU’s future approach to tourism and the blue economy.

More information on the event and past editions can be found here. Registration for the online event is open as of today and can be found here.

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About boot Düsseldorf

boot Düsseldorf is the biggest boat and water sports trade fair in the world with almost 250,000 visitors and is the place where all of the industry meets every January. About 2,000 exhibitors are presenting their interesting innovations, attractive new developments and maritime equipment with the next edition taking place from 22 to 30 January 2022. The market will be coming to Düsseldorf to provide an exciting insight into the entire water sports world for the nine-day exhibition covering 220,000 square metres in 17 different halls. There is something for every water sports enthusiast, with the main focus on boats and yachts, motors and engine technology, equipment and accessories, services, canoes, kayaks, kitesurfing, rowing, diving, surfing, wakeboarding, windsurfing, SUP, fishing, maritime art, marinas, water sports facilities, beach resorts and chartering. All necessary information can be found on boot Düsseldorf’s website, boot.com.

Press contact: Tania Vellen, Phone: +49 211 4560 518, Email: This email address is being protected from spambots. You need JavaScript enabled to view it. and Cathrin Neitzel, Phone: +49 211 4560 589, Email: This email address is being protected from spambots. You need JavaScript enabled to view it.

About European Boating Industry

European Boating Industry (EBI) represents the recreational boating industry in Europe. It encompasses all related sectors, such as boatbuilding, equipment manufacturing, marinas and service providers. The industry is a significant contributor to the European economy, representing 32,000 companies that employ over 280,000 people directly. The vast majority of the sector is made up of Small- and Medium-sized Enterprises (SMEs). More information on EBI’s website: europeanboatingindustry.eu.

Press contact: This email address is being protected from spambots. You need JavaScript enabled to view it.

Last modified on Wednesday, 24 February 2021 10:33